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Opening to excited customers with some queuing from 7am, the first 50 received an exclusive HARIBO goody bag. The HARIBO team also celebrated its official opening with a special appearance from Goldbear and a handful of fabulous additional offers, all in order to surprise and delight shoppers.

Sarah Guelbi, one of the first visitors commented: “I’ve been so excited, that I’ve been queuing since 7am. It certainly didn’t disappoint! The store was so bright and colourful, I just wanted to dive in!”

Those visiting the store were treated to a fantastic showcase of HARIBO favourites from around the world, alongside branded merchandise and an amazing Pick ‘n’ Mix zone.

Joe Dobrowolski, HARIBO’s Store Manager, comments: “Wow, what an amazing start! We had an idea that the store would be popular, but the turnout and comments that we have received have been fantastic!

“It’s certainly brought HARIBO’s fun and unique personality to life and there were definitely lots of moments of childlike happiness from our shoppers.”

Shopper Joy Parry from Great Sutton, who was able to pick up her favourite HARIBO Peaches, which she can usually only get when she is in Spain, commented:  “The shop looks great, it’s really nice and bright. I’m so glad I’ve been able to experience it, especially when there is just three in the UK.”

Shopper Amy Harrison, who loves HARIBO Happy Cherries Z!NG, adds: “HARIBO are my absolute favourite for the cinema. I can’t believe how much variety there is, there’s loads! Definitely something for everyone.”

HARIBO now operates three outlet stores within the UK; at McArthurGlen Designer Outlet Cheshire Oaks, McArthurGlen Designer Outlet York and at the London Designer Outlet. Pontefract, home to HARIBO’s UK head office also features a HARIBO shop.

A family-owned business, HARIBO has been making much-loved sweets for almost 100-years. Today these treats are shared and enjoyed around the world with many created at the company’s two manufacturing facilities in West Yorkshire.

While visiting the new store at McArthurGlen Designer Outlet Cheshire Oaks, shoppers can also discover a fabulous range of items at up to 60 per cent less from a huge selection of designer brands.

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