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20.11.2019

TASTY AWARDS WIN FOR HARIBO

The accolade was presented in support of HARIBO’s new treat – Giant Strawbs Gone Mini. A mini format of the brands’ top selling vegetarian sweet Giant Strawbs, which boasts a long-lasting strawberry taste and a unique texture.

Jon Hughes, Managing Director HARIBO UK and Ireland, comments:

“We are really proud that this mini treat has had such a big impact on the market. It’s certainly proved to be a popular choice with HARIBO fans and also with those following a vegetarian diet and conscious consumers looking for smaller packs.”

Asian Trader is a leading publication for the independent and convenience sector. Voted for by independent and symbol retailers nationally, the award reflects the fondness which exists for the HARIBO brand and, more specifically, its mini format, Giant Strawbs Gone Mini.

For further details about HARIBO please visit www.haribo.co.uk.


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