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HARIBO Thailand advertising

Successful advertising messages must be simple enough to enable customers to easily link these advertising messages to the relevant products and their manufacturers. In this sense , there is hardly a company that would be as successful as HARIBO. "Kids and grown-ups love it so, the happy world of HARIBO"

HARIBO’s success relies on continuous communication, strong slogan and high quality products.

HARIBO is famous around  for it’s bear shaped gummy jellies – GOLD BEARS. With the launch of our first TV commercial in 2013 presenting our hero product in Goldbears with the world known jingle. All of our advertising reinforced HARIBO as a brand promising happiness, showing teenagers playing with HARIBO as the instigator of fun and happiness! HARIBO’s differentiating aspect is the fruit juice.

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