Welcome to HARIBO, Europe's largest and most successful sugar-confectionery brand! Our mission is to bring happiness to kids and grown-ups and we're looking for talented people to join our team to help us spread some joy!

If you’re motivated by driving growth, building strong partnerships, and creating category value that makes both retailers and consumers smile, then this position as Category Manager might be your next sweet adventure!

In this role, you’ll be the dedicated category manager for Denmark collaborating closely with our local KAM and Marketing teams to turn insights into actions that grow both HARIBO’s market share and the overall category. Through strategic category analysis, you’ll help shape our innovation pipeline, assortment strategy, and key business projects — setting the direction for future success.

You’ll also play a role across the Nordics, leading consumer insight studies to inspire new ideas and strengthen our strategy.

Our mix that awaits you

In this role, you’ll turn insights into sweet success, and you lead yearly category meetings with our top customers in Denmark, translating data and strategies into impactful stories and actionable growth plans together with our Key Account Managers.

You’ll also help shape and implement strategic channel initiatives — from price-pack-channel projects to portfolio and growth strategies that strengthen our market position. Collaboration is key at HARIBO, and you’ll work closely with Nordic management on business reviews, KPI dashboards, and materials for both Nordic and global meetings.

You’ll also conduct research that uncovers new insights and opportunities to support our long-term strategy.

More specifically, you will

• Lead yearly category meetings with top customers in Denmark
• Support KAMs with analytical input and presentation material
• Develop strategic channel tools and plans (e.g. price-pack-channel projects, portfolio strategy, channel growth plans)
• Collaborate with Nordic managers on international & Nordic business reviews, KPI dashboards, and communication materials
• Drive research studies for key strategic projects

Ingredients that you bring with you

Need to have

• A master’s degree in business, Economics, Marketing or a related field (e.g. Cand.Merc. or HD part 2)
• Minimum 5 years of relevant experience within FMCG, including at least 2 years in Category Management or Shopper/Customer/Channel Marketing
• Fluency in at least one Scandinavian language (Danish, Swedish, or Norwegian) and English – both written and spoken
• Strong analytical and problem-solving skills, with the ability to turn complex data into clear insights and actions
• Advanced user of Excel, Nielsen data and PowerPoint
• A commercial mindset combined with creativity and curiosity
• Excellent stakeholder management skills, with the ability to collaborate effectively across teams and functions

Nice to have

• Experience working with Kauza, Tilbudsdata and other retail data sources
• Experience collaborating with Danish retailers
• Knowledge of shopper behavior and customer activation in FMCG environments
• Experience leading cross-functional projects or category initiatives

Life at HARIBO means

• Competitive salary
• Bonus
• Pension plan & health insurance
• 5 extra ”feriefridage” after 9 months seniority
• A supportive and dynamic induction period
• Free onsite parking
• Discount on our lovely products
• Really good canteen
• Own designated desk in the office
• And of course sweet treats!

Your application

Does this sound exciting?

Become part of the HARIBO family! Submit your application and resume via the job posting.

We review applications continuously and hold interviews on an ongoing basis, so we encourage you to apply early. The deadline is 12 December, but the position may be filled before then.

Marianne Riddersholm looks forward to receiving your application.

The HARIBO family

You will be part of a successful family business with traditional values that is growing internationally at a faster pace than ever before. We believe in long-term employee relationships, a good work-life balance, training and a fair share in company success. We make every effort to support our employees – every day anew.

We embrace the colourful HARIBO world as a successful family business out of conviction – and have done so for 100 years. We are popular the world over, as we systematically focus all our efforts on fruit gummy indulgence. We can thus also grow internationally at a faster pace than ever before.

This unique success is based on our team spirit as a close-knit HARIBO family. We entrust people with responsibility and freedom, so that they can always make the best decisions. When it comes to business, we focus on long-term success, with quality our top priority: from top products to our interaction with the people who make up our team and surround us, we keep our promises.

Unbeatable passion like this comes from childlike joy, as we enjoy working at HARIBO. And this is something we pass on – day after day.