America’s #1 gummi brand unveiled two new treats

HARIBO introduced new Watermelon gummies and Z!NG Sour Bites at the annual Sweets & Snacks Expo in Chicago. The two new flavor additions join HARIBO’s nearly 20 crowd-pleasing varieties including top fan favorites such as Goldbears, Starmix, Twin Snakes Sour Goldbears and Happy Cola.

“At HARIBO, we listen to our consumers, keeping a pulse on flavor and form trends that deliver moments of childlike happiness and drive category growth,” said Katie Waller, VP of Marketing, HARIBO of America, Inc. “Our fans shared their excitement for a watermelon flavor and new sour varieties, and we’re happy to bring those to life in 2019.”

HARIBO’s Watermelon gummi is its first-ever triple-layered, foam-textured gummi released in the U.S. The mix of traditional and foam gummi gives each Watermelon wedge a soft and sweet chew. Z!NG Sour Bites are soft-filled and have two flavors in one bite. The fun flavor duos include four flavors: Watermelon & Raspberry, Lemon & Lime, Blue Raspberry & Raspberry and Strawberry & Lemon.

“Our new Z!NG Sour Bites are a fantastic addition to our Z!NG sour gummi line, which includes Z!NG Sour S’ghetti, Z!NG Sour Streamers and Z!NG Sour Cubes,” continued Waller. “All four products are on shelves now.”

Adding to the excitement at HARIBO’s booth, the company partnered with culinary artist and fruit carver, Chef Chanse Schomber. Performing live 3D fruit carving demonstrations, Chef Chanse showcased some fun surprises including HARIBO Goldbears’ five flavors – lemon, pineapple, orange, raspberry and strawberry.

“My team and I were excited to be part of Sweets & Snacks to share our innovations and fan favorites,” said Rick LaBerge, Chief Operating Office, HARIBO of America, Inc. “We’re proud of how far we’ve come as a business in the U.S., and this is just the beginning.”

About HARIBO

HARIBO is the world’s leading manufacturer of gummi products, most famous for our beloved Goldbears. Globally, the business employs nearly 7,000 Associates and operates 16 production sites in 10 countries. A family-owned business with a century long heritage, our founder, Hans Riegel, built HARIBO on a foundation of quality and delivering moments of childlike happiness through our products. Established in 1920, HARIBO is the acronym that comprises our founder’s name and the city in which the company was born (Bonn, Germany): HAns RIegel BOnn. We pride ourselves on making playful gummies that are meant be shared so our inner-child can always experience joy through sweet treats. HARIBO global headquarters is in Grafschaft, Germany and its U.S. headquarters operates out of Rosemont, Ill.

HARIBO of America celebrated #NationalWatermelonDay with a new treat perfect for summertime: Watermelon Gummies. The Watermelon gummi is HARIBO’s first-ever triple-layered, marshmallow-textured gummi released in the U.S. The mix of traditional and foam gummi gives each Watermelon “wedge” a soft and sweet chew.

Head of Corporate Communications, Lauren Triffler, Chef and newscasters pose with watermelon sculptures in ABC7 Chicago Studio

The Chewy Channel, set out to engage consumers through something they already do – playing with the fun shapes of our gummi treats and bringing them to life.

SPACE

At HARIBO of America, our Associates are our greatest asset. It’s their impactful work, dedication and passion for our brand that helps us continue to inspire childlike happiness around the world through our sweet treats. We took the opportunity to thank our workforce around the U.S. for all they do during our National Employee Appreciation Day celebration.

HARIBO of America Associates with 100 Year sculpture