Diese Seiten sind für das Querformat optimiert. Bitte drehen!

1925 – The first licorice

Just three years after the invention of the DANCING BEARS, Hans Riegel laid the second foundation stone of the HARIBO success story in 1925. He started producing licorice products. A first sales success were the legendary sticks of licorice with the impressed HARIBO name. Soon this was accompanied by further licorice treats, including the now world famous Licorice Wheel.  The DANCING BEAR soon acquired a cousin: The so-called BLACK BEAR.


Fruchtgummi Herstellung

How the Gold-Bears get into the bag!

Find out more about production

You are using an outdated browser. Please switch to a current browser to ensure that this website can be displayed correctly.