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1978 – The GOLD-BEARS change shape

In the seventies, the aesthetic sensibilities of the consumer changed and the GOLD-BEARS changed their form as well. The original, relatively wide outward facing foot position was changed. Instead, the GOLD-BEARS took on the compact, stylized appearance that they have maintained to this day.


Fruchtgummi Herstellung

How the Gold-Bears get into the bag!

Find out more about production

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