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Bear filled advertising - HARIBO records record values

Successful advertising slogans are a part of life. And customers must be able to link these advertising messages with the appropriate products and their manufacturer without really thinking about it. As such, there are very few companies that have been more successful than HARIBO. "Kids and grown-ups love it so, the happy world of HARIBO“ – 98 % of all consumers know the HARIBO slogan! In supported surveys (with the listing of various confectionary brands) 98.9 % if consumers claimed to know the HARIBO brand. Even in unsupported surveys (without the listing of confectionary brands) 87.3 % of consumers claimed to know the HARIBO brand. These are record values.


This degree of familiarity is well founded on the advertising partnership involving young and old and the very popular TV entertainer Thomas Gottschalk that has been in place since 1991 and has become and extraordinarily successful advertising partnership. And a stable and long-lasting one too: In 2005, after 14 years it was already the longest advertising partnership between a company and a testimonial in the world, a record that has been officially confirmed by the "Guinness World Records Ltd.“. And a very (beary) good reason for continuing this successful partnership.


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