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as of 31.07.2019

Trade Marketing Manager

The Trade Marketing Manager is responsible for acting as a liaison between Sales & Consumer Marketing, and all staff functions (finance, corporate development, etc.), to enable the Sales Team achieve their annual business development key performance indicators and the HARIBO of America organization achieve our annual financial targets.

The Trade Marketing Manager is accountable for collaborating with the Sales Team to develop and grow their Everyday HARIBO business, base and promotional, and assist in successfully launching HARIBO innovation and where applicable, HARIBO Seasonal sales. 

The Trade Marketing Manager is also accountable for collaborating with their Consumer Marketing Counterpart(s) to provide Channel and/or Customer insights:  Base, Promotional, New Items and Seasonal Performance, Issues/Opportunities that assists Consumer Marketing in growing HARIBO’s Brand Awareness and Household Penetration.


  • Assuming strategic ownership of the assigned projects that support Sales and Consumer Marketing, including, but not limited to:

    • Base and promotional business building initiatives and activities to support HARIBO sales growth at assigned Channels/Customers.   This includes Pack/Product development, Off Shelf Merchandising development (i.e. display) and Pricing insights
    • New Item Launches:  Enabling Sales to Achieve our ACV and Gross Sales Goals of new items
    • Seasonal business development:  Assisting the Sales Team and Consumer Marketing Team in achieving our Annual Seasonal KPI’s and Optimizing Profitable Distribution​​​

  • Acting as a liaison between the Sales, Consumer Marketing, and other staff functions (i.e. finance, logistics, etc.) to coordinate brand and customer strategies to maximize profitable sales & the brands’ value
  • When applicable working with Sales and Sales Finance to evaluate trade promotion requests from Sales to assess financial viability and strategic fit
  • Facilitating all Sales and Consumer Marketing related issues, maintaining a steady and clear communication with the field, becoming the "voice of the brand" & the “voice of sales” to Consumer Marketing
  • Assisting in developing sales strategies for new products/packages, providing either significant input or deciding such issues as price, packaging, timing, and sales coordination.  Also, provides feedback to Consumer Marketing and Demand Planning in the process of developing the initial product pipeline & ensuring forecast accuracy ​​​


  • College degree is required; MBA is desirable
  • This position requires previous CPG sales experience, and preferably Confectionery sales experience, and clear demonstration of owning and developing an annual customer(s) sales plan, gross and net sales accountability and previous success in role
  • Sales experience of 5 years is strongly preferred, inclusive of major account experience
  • The incumbent is to have had a professional background where he or she can demonstrate a proven track record of having successfully built, created and executed on annual customer plans resulting in increased sales, market share and profit
  • Basic Category Management skills & knowledge of principles is highly desirable.  So too is previous experience working in either the IRI and/or Nielsen Database
  • The incumbent must have knowledge and experience in financial analysis, strategy development, product promotion, & promotional analysis   
  • The incumbent must have strong interpersonal and analytic skills
  • Additional requirements include, but are not limited to: Effective communication (both written & verbal), proficiency in all Microsoft Office tools (Word, PowerPoint & Excel), ability to function and contribute in a team environment and capable of working independently when required to accomplish tasks & responsibilities, relationship-building skills, ability to work closely with trade channel and sales planning personnel and can effectively lead, conduct meetings, create and deliver formal presentations

HARIBO of America, Inc. is an Equal Employment Opportunity Employer and maintains a Drug-Free Workplace. Employment at HARIBO of America, Inc. is subject to post offer, pre-employment drug testing. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. HARIBO also prohibits harassment of applicants or employees based on any of these protected categories. It is also HARIBO’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

HARIBO is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please contact the location for which you are applying and ask to speak with the human resources representative.


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