Sweet, sour, fruit or tangy – we have it all.

Variety of HARIBO gummi pieces

Everything first-rate, from the ingredients to the Goldbear. Why? Because we do everything in our power to make it that way.

Flavor expert testing the scent of the Goldbears

Attention to detail goes into each and every Goldbear. How? Take a look inside our production process.

Employee examining finished fruit gummy figures

1,000+ products

HARIBO makes over 1,000 products worldwide.

Variety of colorful product pieces

America’s #1 gummi brand is starting the year with a GUINNESS WORLD RECORDS achievement, which officially launched our first-ever fan art contest, #HOWiHARIBO. The new contest is inspired by the creativity HARIBO sees from fans worldwide; playing, building, and designing with the brand’s fun gummi shapes. HARIBO pursued the record-breaking achievement to inspire continued creativity and endless childlike happiness from its fans in 2024.

HARIBO Guinnes World Records Image2 homepage 16x9

HARIBO, America's #1 gummi brand, has launched a brand-new gummi variety: Unicorn-i-licious, a magical treat that is as colorful and cute as it is tasty. This enchanting new gummi features a rainbow array of adorable unicorns in six unique flavors: Apple, Blue Raspberry, Berry Punch, Banana, and for the first time, Cotton Candy and Tangerine. Consumers are saying this fantastical new product isn't just delicious…it's Unicorn-i-licious!

Unicorn i licious 16x9 1

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