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Big Goldbear in front of the headquarter in Grafschaft
3 Employees talking and lauging
Quality check for the HARIBO Goldbears
Employee examining finished fruit gummy figures
Historic HARIBO advert with kids enjoying gummi treats.
HARIBO Goldbear pieces
"?" formed with yellow Goldbears
Hands holding smartphone and laptop mouse
HARIBO employee in front of a wall with colourful Post-its
Prospective HARIBO associate researching job opportunities
HARIBO intern with gummi prop

Happy Bearsday!

The original and iconic HARIBO Goldbears, created in 1922, have delighted kids and grown-ups for 100 years! Celebrate 100 Years of Goldbears and enter for a chance to win exciting prizes including a family getaway to Myrtle Beach!

Enter to Win!

Colorful career opportunities!

As a third generation family business, we work hard, but we play hard too. We remember to have fun every day, encouraging our Associates and consumers to do the same. Come take a look at our career opportunities to join our team.

Find out more
employee holding big yellow gummi bear
employee holding big yellow gummi bear

Sweet, sour, fruit or tangy – we have it all.

Variety of HARIBO gummi pieces

Everything first-rate, from the ingredients to the Goldbear. Why? Because we do everything in our power to make it that way.

Flavor expert testing the scent of the Goldbears

Attention to detail goes into each and every Goldbear. How? Take a look inside our production process.

Employee examining finished fruit gummy figures

1,000+ products

HARIBO makes over 1,000 products worldwide.

Variety of colorful product pieces

HARIBO is one step closer to bringing its first-ever North American manufacturing facility to Pleasant Prairie, Wisconsin, following its private groundbreaking in celebration of the company's 100 year anniversary. The U.S. factory will expand HARIBO's global manufacturing network and ensure fan favorite products are delivered to U.S. customers with more speed and efficiency than ever before.

Board Groundbreaking 4:3

Chewy Channel

The world’s first gummi-entertainment network.

COLA
Wizard
FROGS
ZING DRAGON
Dino
Stream now on Instagram
Library Kids Voices

SHABOOM! KIDS' VOICES IS BACK!

HARIBO Goldbears represent childlike happiness, no matter your age, and no matter the occasion. Eat them, play with them, make them do karate - our soft, chewy, fruit-flavored gummies are the perfect treat to share with friends, family, or co-workers.

Try a bag of these delicious gummies today, and let us know which flavor is your favorite!

HARIBO Fan Favorites

Goldbears
Pack of HARIBO Goldbears
Twin Snakes
Haribo US Twin Snakes 5 oz updated
Starmix
Pack of HARIBO Starmix
Sour Goldbears
Haribo US Sour Goldbears 4 5oz rev
Happy-Cola
Pack of HARIBO Happy Cola
Z!NG Sour Streamers
Pack of HARIBO Z!NG Sour Streamers
Peaches
Pack of HARIBO Peaches
Watermelon
Pack of HARIBO Watermelon
Z!NG Sour S’ghetti
Pack of HARIBO Z!NG Sour S’ghetti
Happy Cherries
Pack of HARIBO Happy Cherries